There are numerous personality profile tests out there, and most of us will have completed one or two during our careers from the 16 Personalities test from Myers Briggs or Belbin to DISC.
They are used for a variety of reasons, from recruitment to developing leadership and management skills and developing confidence with customer and sales management.
I have heard comments suggesting that using these types of personality profiles within a business is “manipulative”, especially from a sales point of view. I would suggest that this might be the case, in the hands of someone unscrupulous, but generally, anything that makes you more conscious and aware of the communication needs of others is only to be welcomed.
Given my background, I have used these profiles in HR and leadership development, and I am definitely a fan!
Why use personality profile testing?
I think the best description I have heard is rather than “treat others as you would have them treat you”, understanding someone’s personality profile can help you communicate with them “as they would prefer you to treat them”.
Alternatively, consider communicating with someone, where you know and understand your personality profile and theirs, as visiting them in their own country and speaking their language!
Some of the benefits of personality profile testing?
Understanding how each team member naturally communicates and prefers to be communicated with can significantly improve the effectiveness of teams working together on projects and communication in general.
Used as an exercise for team bonding, it can increase and deepen understanding of others’ needs, as well as identify how one’s behaviour may impact others.
Being able to identify other personality types, and then communicate with them in the way that suits them can have a profound effect on increasing productivity.
Managers and supervisors can be better leaders by understanding the needs of their teams.
Understanding one’s personality type and those in the recruitment process can identify and avoid unconscious bias.
Understanding the personality types in a team can be useful for identifying candidates for the right fit and/or avoiding conflict.
Employees can benefit hugely from understanding their personality types in more detail as this can help eliminate frustration within roles and identify areas of motivation.
Undertaking a profile test can increase self-awareness – leading individuals to challenge themselves and develop in weaker areas and can be linked to personal development plans.
As the tests can identify learning styles, this can help to match the most suitable mentor to work with a mentee who can use the best approaches to support them.
If an employee is underperforming, understanding their profile and comparing it to their job description may help to identify challenges within the workplace which can then be addressed.
As a project manager, it can be useful for allocating tasks effectively.
Profiling also shows what motivates individuals as business owners and managers can often presume others may be motivated by the same things they are, which can lead to inaccurate assumptions.
Once you understand the individuals within a team, most profiling options will then allow reporting on team dynamics or partnerships.
This team reporting can help partners or leadership teams develop more effective working arrangements, playing to the strengths of the individuals within a team.
These are just a few examples of how I have seen profiling be used to good effect in a workplace.
There are lots of free tests out there so do try one, or a few different types, to see what they say about your personality type.
My personality profile of choice is DISC which I have found to be extremely accurate and as a Thomas DISC certified practitioner, I admit I may be a tad biased! I love the range of reports available with DISC that allows me to look at group dynamics and particular areas at no extra cost once we have completed a profile on each of the individuals concerned.
Completing a test only takes 10-15 minutes but the very detailed reports produced will take a lot longer to digest and understand!
They can be conducted with individuals, teams, Boards of Directors, or senior management teams and I guarantee you will be amazed at the benefits to the individuals and the teams involved.
If you would like to discuss how using a personality profile could help you within your business or organisation then please do get in touch.